Work The Waterfront

About Work The Waterfront™

Our mission is to spread the word about careers in the maritime industry.

The maritime industry is at a critical moment with its workforce.

72% of skilled trade workers are over the age of 45. Workers are aging, and when they retire, they will take vast institutional knowledge with them. There aren’t enough prospects to step into those roles.

91% of maritime industry employers believe this skills gap will adversely affect their business in the future. 74% believe their recruitment efforts are ineffective, but over half of industry employers don't directly market career opportunities to job candidates. Those seeking a career in the skilled trades are often unaware that longshore positions pay well, and many don’t require a college degree.

Work The Waterfront is a digital-first marketing campaign powered by the award-winning marketing team at The American Equity Underwriters, Inc., the leading provider of workers’ compensation to waterfront employers. Our mission is to increase awareness of the job opportunities that exist along U.S. shorelines.

All proceeds from merchandise sales directly fund the development of marketing assets that spread the word about rewarding careers in the maritime industry.

Learn more at workthewaterfront.com.